Welcome Back: Social vs Interest Media

Welcome back to the Messy Success Podcast! In EP 228, Elizabeth breaks down the shift from social vs interest media and what it means for entrepreneurs. As content discovery changes, platforms increasingly show posts based on audience interests rather than follower counts. Even loyal followers may miss your posts—but new opportunities for discovery emerge.

Why Entrepreneurs Should Care

Many entrepreneurs are feeling this change but haven’t put it into words. Elizabeth explains how algorithms now prioritize engagement around topics, making social vs interest media understanding crucial for anyone building a sustainable online presence.

Rethinking Your Content Strategy

Elizabeth shares how she used AI to rethink her content approach, focusing on interest-based engagement over follower counts. Social media should always be one part of a larger marketing ecosystem, not the only growth channel.

• Create content that resonates with audience interests
• Track engagement metrics, not just followers
• Use AI insights to optimize posting times and formats

By adjusting strategy, entrepreneurs can remain visible and relevant even as algorithms evolve.

Key Takeaways on Social vs Interest Media

This episode reminds creators that growth is about adapting, not chasing trends. Understanding social vs interest media helps you reach new audiences, prioritize your efforts, and build a sustainable online presence.

SHOW NOTES:

02:30 The idea that social media is becoming interest media

05:20 Why followers are seeing less content now

08:10 The upside for smaller creators and entrepreneurs

11:20 Why social media is only one piece of the marketing ecosystem

14:10 The AI prompt that changed Elizabeth’s content thinking

17:20 Signals vs followers in the algorithm

20:15 Dessert marketing and niche interest content

24:30 Staying relevant without chasing trends

27:10 Showing up consistently across your ecosystem

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