Josh Haynam, co-founder of Interact, shares his entrepreneurial journey and the evolution of Interact as a quiz platform. He started his first company at 15, buying and selling electronics. In college, he met his co-founders and they built a quiz platform inspired by their own work. Over the years, they have helped thousands of customers generate leads, make sales, and engage their audience using quizzes. The early days of Interact were challenging as people didn’t understand the difference between academic quizzes and quizzes for business. But they persevered and now offer an AI tool that makes quiz creation easier and more effective. Quizzes are a powerful tool for businesses to engage with their audience and drive conversions. They can be used to segment customers, recommend products or services, and gather valuable data. Quizzes help simplify decision-making for customers and provide a personalized experience. Interact is a leading platform for creating quizzes, and they are focused on improving their AI capabilities to make quiz creation even easier. The goal is to be the go-to option for businesses looking to leverage quizzes in their marketing strategy. Integration with other tools and platforms is a priority for Interact to ensure a seamless user experience. The future of quizzes is promising, as more businesses recognize their value and the need for personalized marketing.

SHOW NOTES:

06:16 The Power of Quizzes for Lead Generation

09:24 Overcoming Challenges in the Early Days of Interact

13:25 Making Quiz Creation Easier with AI

23:13 Using Quizzes to Personalize the Customer Experience

24:09 Interact: The Go-To Platform for Quiz Creation

26:08 Seamless Integration: The Key to a Successful Quiz Strategy

27:13 The Future of Quizzes in Marketing

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