This week, I handed the mic over to my business bestie, Angie McPherson, for a “reverse interview” that’s 13 years in the making. Angie and I started our journeys as photographers—and now we’re coaches, speakers, and community builders who still talk business almost daily. In this off-the-cuff conversation, we ask each other five questions we didn’t prep for (yikes!) and reflect on everything from our biggest business lessons to what we’d tell our former selves. You’ll hear about investments that changed everything, the most uncomfortable moments, and our dreams for the future. If you’re navigating growth, pivoting, or just want to feel seen—this episode is for you.

SHOW NOTES:

03:00 – How our photography friendship began (Liz & Angie 1.0)

08:00 – Missing the simplicity of the early business days

10:25 – Liz shares her dream business (spoiler: it’s big!)

14:00 – Angie’s best business investment (and the ripple effect of a live event)

18:07 – What our ideal weekends and work days look like now

22:04 – Liz’s most uncomfortable learning lesson (and what it taught her about expectations)

27:23 – What Liz would tell her younger entrepreneur self

30:09 – Angie’s proudest moment: surviving cancer and being honored at the Showit conference

35:34 – The belief Angie had to let go of to grow

38:46 – What it would mean to say “I’ve made it”

44:07 – Liz’s ripple effect legacy

47:02 – A hilarious flashback to tripping at a branding event (we had to end with laughs)

CONNECT WITH ELIZABETH:

Hang out on Instagram

Join The Community Builder

Work with Elizabeth

Book a Free Marketing Powercall

Submit a Question

LINKS MENTIONED IN THIS EPISODE:

Connect with Angie McPherson on Instagram

Join the waitlist for Elevate and become the next version of yourself

Take the Marketing Action Quiz

Free Conversation Starters Guide for your Facebook Group!

Join the 2026 Elevate & Inspire Waitlist