
7/16/2025
196: Business Bestie Tell-All with Angie McPherson
This week, I handed the mic over to my business bestie, Angie McPherson, for a business bestie tell-all “reverse interview” that’s 13 years in the making. Since starting as photographers and eventually becoming coaches, speakers, and community builders, we’ve learned a lot about growth and change, and as a result, this conversation feels honest, easy to follow, and full of real-life lessons.
In this unplanned five-question exchange, we share the biggest lessons we’ve learned, the advice we’d give our past selves, and the investments that shaped our businesses. Additionally, we talk about the tough moments and pivots that helped us grow, and we also highlight the goals we’re excited to chase next. Meanwhile, the open format keeps the discussion natural and connected.
Ultimately, this episode offers support, clarity, and encouragement for anyone navigating change, building something new, or wanting to feel understood. Because of that, if you’re looking for guidance or simply want to feel seen, this one’s for you.
SHOW NOTES:
03:00 – How our photography friendship began (Liz & Angie 1.0)
08:00 – Missing the simplicity of the early business days
10:25 – Liz shares her dream business (spoiler: it’s big!)
14:00 – Angie’s best business investment (and the ripple effect of a live event)
18:07 – What our ideal weekends and work days look like now
22:04 – Liz’s most uncomfortable learning lesson (and what it taught her about expectations)
27:23 – What Liz would tell her younger entrepreneur self
30:09 – Angie’s proudest moment: surviving cancer and being honored at the Showit conference
35:34 – The belief Angie had to let go of to grow
38:46 – What it would mean to say “I’ve made it”
44:07 – Liz’s ripple effect legacy
47:02 – A hilarious flashback to tripping at a branding event (we had to end with laughs)
CONNECT WITH ELIZABETH:
Hang out on Instagram
Work with Elizabeth
Book a Free Marketing Powercall
LINKS MENTIONED IN THIS EPISODE:
Connect with Angie McPherson on Instagram
Join the waitlist for Elevate and become the next version of yourself
Take the Marketing Action Quiz
Free Conversation Starters Guide for your Facebook Group!
Join the 2026 Elevate & Inspire Waitlist