Welcome back to The Messy Success Podcast! In this episode, Elizabeth tackles a tough but common question: what do you do when your family or friends don’t support your business? She shares her own perspective on navigating assumptions, handling negative feedback, and how to reframe unsupportive voices without letting them derail your dreams. From filtering criticism to stepping into your “10 out of 10” future CEO energy, Elizabeth offers practical coaching strategies and mindset shifts to help you keep moving forward—no matter who’s in your corner.

SHOW NOTES:

03:30 — The social experiment of celebrating wins (and why it triggers people)

07:15 — Choosing to focus on evidence of support instead of criticism

09:45 — Simplifying your language so friends and family understand what you do

12:00 — Bringing your “future CEO” energy into tough conversations

14:40 — Negotiation tools and showing seriousness when making big investments

16:45 — How to filter unsupportive comments like “you’re purple”

18:20 — A field hockey story that fueled Elizabeth’s resilience

19:30 — The rewiring work needed to believe in yourself fully

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LINKS MENTIONED IN THIS EPISODE:

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