Elizabeth Henson

206: Marketing on a Budget: 3 Simple, Proven Strategies That Actually Work

9/24/2025

Date

206: Marketing on a Budget: 3 Simple, Proven Strategies That Actually Work

Welcome back to The Messy Success Podcast! Today, Elizabeth is breaking down one of the most common questions she hears: “How can I market my business without spending a lot of money?” Spoiler alert—you don’t need a huge budget to see real results. In this episode, she shares three actionable tips for getting your marketing off the ground using free (or nearly free) tools, strategic social media, and the power of in-person networking. Whether you’re a new business owner or just trying to cut costs, you’ll leave with simple, doable steps to build visibility and sales without the overwhelm.

SHOW NOTES:

1:50 – Affordable platforms to start your email list and tools to save money

6:40 – Canva hacks and ThriveCart for cost-effective marketing

8:00 – Social media as a free experiment (visibility vs. sales posts)

11:30 – Building a marketing ecosystem instead of relying on one strategy

13:50 – In-person meetups and networking that cost $0 but create massive impact

15:40 – Becoming the go-to expert locally and expanding your reach

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