Elizabeth Henson

222: Why Instagram Isn’t the Business (And What Actually Is)

2/04/2026

Date

222: Why Instagram Isn’t the Business (And What Actually Is)

Welcome back to the Messy Success Podcast. This episode is a behind-the-scenes look at how Elizabeth is approaching visibility, community, and growth differently as she plans for the year ahead. Instead of chasing platforms or algorithms, she’s focused on building an ecosystem, one rooted in relationships, repeatable processes, and shared momentum.

Elizabeth shares why she’s experimenting with Substack, how the Creative Economy is evolving, and what recent results have reaffirmed for her about scaling a business sustainably. If you’ve been feeling the pressure of social media shifts or questioning where to put your energy, this conversation offers a grounded, real-world perspective. Listen in, take what resonates, and let this be an invitation to think bigger than any one platform.

SHOW NOTES:

01:05 Building economies, not just communities

02:10 Low capacity seasons and staying focused

06:20 How algorithms shape (and distract) us

10:30 Inside the Creative Economy experiment

18:40 Visibility that compounds through community

21:30 Repeatable systems vs one-time ideas

27:10 Why repetition is required for growth

30:00 An ecosystem beats one platform

35:10 Invitation to the Creative Economy

37:00 Elevate & Inspire Live event reminder

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LINKS MENTIONED IN THIS EPISODE:

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