How do you know it’s the right time to hire a graphic designer for your business? Or better yet, a creative director on-demand? Tune in as Liz chats with Illiah Manger of C&V Creative about the difference between graphic design and a creative director. They talk about how to calculate the ROI of graphic design, unpopular opinions surrounding branding and design, how to know when it’s time to rebrand, and more!

SHOW NOTES:

03:19 – How Illiah went from law-school hopeful to creative director

08:10 – Learn about C&V Creative and how Illiah helps businesses amplify their visions

13:31 – Unpopular opinions surrounding branding and design

16:45 – Combatting the idea that design doesn’t have a direct ROI

21:35 – What makes graphic design different from having a creative director

26:35 – How do you know when it’s time to rebrand?

33:07 – What comes first? Design or sales?

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LINKS MENTIONED IN THIS EPISODE:

Learn more about C&V Creative and the services Illiah provides HERE

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