In this episode of The Messy Success Podcast, Elizabeth Henson reveals the secret weapon behind her business growth: SMS marketing. She shares how teaming up with Subflow, an SMS platform, has allowed her to build stronger connections with her audience and enhance her marketing and event strategies, all while maintaining a small audience. Elizabeth dives into her experiences of using SMS to elevate local meetups, streamline communications during live events, and optimize marketing efforts for her business. Tune in for actionable insights on how SMS can be a game-changer in your business, simplifying your tech stack and engaging your customers directly.

SHOW NOTES:

03:41 Syncing YouTube with podcast content

05:40 Building partnerships organically

08:28 Small audience, big impact with Subflow

10:34 Hosting free local meetups using SMS

12:28 Expanding your business beyond Facebook groups

15:39 Using SMS for event communication

17:50 Segmenting lists for personalized messaging

19:21 Simplifying your tech stack with SMS

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LINKS MENTIONED IN THIS EPISODE:

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