Elizabeth Henson

197: 5 Must-Do Marketing Strategies for Brick & Mortar Businesses

7/23/2025

Date

197: 5 Must-Do Marketing Strategies for Brick & Mortar Businesses

If you run a physical space like a studio or shop, this one’s for you. Elizabeth shares five marketing must-do’s for brick and mortar businesses—what’s working now, what’s being overlooked, and how to build visibility locally. Don’t worry if you don’t have a storefront—these tips work for online businesses too. You’ll leave with practical ways to boost engagement, improve communication, and create a community-driven marketing approach.

SHOW NOTES:

04:03 – Why email marketing is your #1 tool (and what to include)

05:41 – How to make social media work locally using tags and location features

07:42 – The co-creation model: letting your community help shape your offers

08:37 – Using SMS marketing to drive in-person attendance

10:37 – The power of Google Business & SEO for physical spaces

12:38 – A rapid-fire recap of all five tips

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LINKS MENTIONED IN THIS EPISODE:

How To So SMS Marketing Video

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