Why Local Business Marketing Still Matters

If you run a physical space like a studio or local shop, this episode breaks down essential local business marketing strategies you should be using right now. Many business owners feel overwhelmed by online advice, but local visibility still matters—and there are simple, effective ways to strengthen it. Elizabeth shares five practical local business marketing must-do’s, including what’s working today, what most businesses overlook, and how to build stronger community connections.

Local Business Marketing With Digital Tools

You’ll hear examples of how physical businesses can use digital tools to enhance in-person experiences, boost engagement, and build customer loyalty. Elizabeth explains how to communicate clearly, create content that attracts local customers, and build trust through consistent touchpoints. These strategies are adaptable even if you don’t have a storefront.

Improving Local Visibility and Marketing Engagement

You’ll walk away with actionable steps to increase discoverability both online and in your local community—from leveraging social proof to building a referral ecosystem to improving communication channels. Online businesses can benefit too, since the same principles of visibility and connection apply everywhere.

Building a Strong Local Business Marketing Plan

Whether you’re refreshing your marketing plan or building one from scratch, this episode gives you a clear path, strong strategy, and practical direction to show up intentionally for the people who want to find you.

SHOW NOTES:

04:03 – Why email marketing is your #1 tool (and what to include)

05:41 – How to make social media work locally using tags and location features

07:42 – The co-creation model: letting your community help shape your offers

08:37 – Using SMS marketing to drive in-person attendance

10:37 – The power of Google Business & SEO for physical spaces

12:38 – A rapid-fire recap of all five tips

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LINKS MENTIONED IN THIS EPISODE:

How To So SMS Marketing Video

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