Welcome back to The Messy Success Podcast! In this episode, Elizabeth tackles a tough but incredibly common question: what do you do when family and friends don’t support your business?

Lack of support can show up in many ways—dismissive comments, silence, skepticism, or constant questioning of your decisions. When family and friends don’t support your business, it often hurts more than criticism from strangers because these are the people you expect to understand you most.

Elizabeth shares her perspective on navigating assumptions, handling negative feedback, and learning how to filter opinions without absorbing unnecessary doubt. She explains how to recognize when others are projecting their own fears onto your goals and why it’s important to stop seeking validation from people who aren’t building what you’re building.

This episode also introduces the concept of stepping into your “10 out of 10 future CEO energy”—choosing to show up as the version of yourself who already trusts the process and stays committed regardless of who understands the vision right now. Through practical coaching strategies and mindset shifts, Elizabeth helps listeners build emotional resilience and clarity while continuing to move forward.

If you’re an entrepreneur, coach, or creative who feels misunderstood or unsupported, this episode will remind you that your success doesn’t require universal approval. When family and friends don’t support your business, learning to stay grounded in your purpose is one of the most powerful skills you can develop.

SHOW NOTES:

03:30 — The social experiment of celebrating wins (and why it triggers people)

07:15 — Choosing to focus on evidence of support instead of criticism

09:45 — Simplifying your language so friends and family understand what you do

12:00 — Bringing your “future CEO” energy into tough conversations

14:40 — Negotiation tools and showing seriousness when making big investments

16:45 — How to filter unsupportive comments like “you’re purple”

18:20 — A field hockey story that fueled Elizabeth’s resilience

19:30 — The rewiring work needed to believe in yourself fully

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