Elizabeth Henson

Messaging vs Copy Entrepreneur | Messy Success Ep. 203

9/03/2025

Date

Messaging vs Copy Entrepreneur: Why Your Words Matter

Messaging vs copy entrepreneur is one of the most common challenges for coaches, creatives, and small business owners. Welcome back to The Messy Success Podcast! In this episode, Elizabeth chats with Marisa Corcoran, a Harvard graduate, copywriting expert, and founder of The Copy Chat and The Copy Confidence Society. Marisa has helped coaches and creatives craft their uncopyable message, write landing pages that convert at 60% or higher, and infuse their copy with personality that truly connects.

Solving Messaging vs Copy Entrepreneur Issues

However, many entrepreneurs struggle with messaging vs copy entrepreneur issues. Marisa emphasizes that the real problem is often not the words—they are simply not communicating their message clearly. Furthermore, through frameworks like the Word Closet, Accessories Closet, and Copy Star, she demonstrates how to create copy that is both authentic and highly effective.

From Winnie the Pooh Auditions to Creative Copy Success

In addition to her coaching work, Marisa has raised over $130K for organizations like Soul Fire Farm, The Headstrong Project, and Sage USA through her summit work. You’ll also hear how she went from auditioning for Winnie the Pooh to building a business that blends creativity, copy, and community.

Actionable Takeaways for Your Business

By the end of this episode, you’ll understand how to tackle messaging vs copy entrepreneur challenges, clarify your message, and connect with your ideal audience in a way that converts. Most importantly, you’ll learn practical strategies to turn your ideas into copy that truly works.

✨ Plus, don’t miss Marisa’s free masterclass: Leave Them Wanting More

SHOW NOTES:

01:11 – Why copy isn’t the icing on the cake—it is the cake

03:25 – From acting and student loan debt to online business

04:49 – The Winnie the Pooh audition that changed everything

06:54 – Fundraising through The Copy Chat (over $130K raised)

07:36 – Messaging vs. copy: what’s the real difference?

14:17 – Inside the Proton Pack Messaging Playbook

19:33 – What’s in your “Word Closet”?

22:14 – The “Accessories Closet”: adding personality without oversharing

24:12 – Vulnerability vs. virality: why drama isn’t good messaging

26:30 – Slice-of-life stories that connect with your audience