Welcome back to The Messy Success Podcast! One of the most common questions Elizabeth hears is, “How can I market my business without spending a lot of money?” The good news? Marketing on a budget is not only possible—it can be incredibly effective when done intentionally.

In this episode, Elizabeth shares three practical, low-cost marketing strategies that actually work in the real world. These aren’t trendy hacks or complicated systems. Instead, they’re simple, repeatable actions that help you build visibility, trust, and sales over time.

First, she dives into how to make the most of free and nearly free marketing tools. From email platforms to social media scheduling tools, Elizabeth explains how consistency matters more than complexity. When you focus on showing up regularly and clearly communicating your message, you don’t need expensive software to see results.

Next, she breaks down strategic social media marketing. Rather than trying to be everywhere at once, Elizabeth encourages business owners to choose one or two platforms and use them intentionally. By creating valuable content, engaging with your audience, and showing the human side of your business, you can grow your reach without paying for ads.

Finally, the episode highlights the underrated power of in-person networking. Whether it’s local events, community meetups, or casual conversations, building real relationships can lead to referrals, collaborations, and long-term growth—often at no cost at all.

If you’re a new business owner, a side hustler, or someone looking to cut back on marketing expenses, this episode will leave you with clear, doable steps. Marketing on a budget doesn’t mean doing less—it means doing what actually works.

SHOW NOTES:

1:50 – Affordable platforms to start your email list and tools to save money

6:40 – Canva hacks and ThriveCart for cost-effective marketing

8:00 – Social media as a free experiment (visibility vs. sales posts)

11:30 – Building a marketing ecosystem instead of relying on one strategy

13:50 – In-person meetups and networking that cost $0 but create massive impact

15:40 – Becoming the go-to expert locally and expanding your reach

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