Elizabeth Henson

207: Building Community and Confidence Through Social Media with Taylor Stonack

10/01/2025

Date

Elizabeth sits down with social media expert and SoundBytes creator Taylor Stonack for an honest and hilarious conversation about business pivots, letting go of perfection, and why visibility matters more than virality. Taylor shares how she built Sweet Potato Social out of necessity, trusted her team through a risky new idea, and turned a scrappy pivot into a thriving membership. You’ll hear why community matters, why celebrating others attracts success, and how taking action—before you feel ready—can completely transform your business.

SHOW NOTES:

1:00 – Taylor’s journey from recruiting to social media and entrepreneurship

2:30 – The messy beginnings of Sweet Potato Social and SoundBytes

4:30 – How a last-ditch pivot turned into a thriving membership

6:45 – Letting go of perfection and learning by doing

9:10 – The Reel that landed Elizabeth real sales (without going viral)

12:10 – Why community and the right people matter for entrepreneurs

16:30 – Simple tips for organizing your phone photos and B-roll

22:30 – Taylor’s biggest lesson: don’t let self-doubt get in your way

24:50 – How Elevate’s energy and messaging converted a first-time attendee

27:40 – Celebrating others and attracting the life and business you want

38:00 – Letting go of timelines, loving your 40s, and embracing who you are