Elizabeth Henson

Building Community on Social Media with Taylor Stonack

10/01/2025

Date

Why Building Community on Social Media Matters

Elizabeth sits down with social media expert and SoundBytes creator Taylor Stonack for an honest and hilarious conversation about business pivots, letting go of perfection, and why visibility matters more than virality. Together, they break down what it really takes to build a meaningful online presence—and why building community on social media is often the missing piece for business owners feeling stuck.

Rather than chasing trends or viral moments, the conversation highlights the value of connection, consistency, and trust.

From Risky Pivot to Real Growth

Taylor shares how she built Sweet Potato Social out of necessity, trusting herself and her team during a risky new idea that could have gone either way. However, what started as a scrappy pivot quickly turned into a thriving membership, proving that taking action before everything feels perfect can lead to real growth.

As a result, Taylor’s story shows how momentum is often created by moving forward, not waiting.

Visibility Over Virality

Throughout the episode, Taylor emphasizes the importance of celebrating others, showing up authentically, and focusing on connection rather than comparison. While viral content may bring quick attention, she explains how community-driven content creates long-term engagement and trust—something viral posts alone can’t deliver.

Because of this, visibility becomes a more sustainable and confidence-building strategy.

Confidence Comes From Taking Action

You’ll also hear practical insights on confidence, leadership, and letting go of control as your business evolves. From trusting your team to embracing imperfection, Taylor’s story is a powerful reminder that success doesn’t come from waiting until you’re “ready.”

Ultimately, if you’ve been struggling with visibility, consistency, or confidence online, this episode will leave you inspired and motivated to take the next step. Building community on social media isn’t about doing more—it’s about showing up as you are and inviting others to grow with you.

SHOW NOTES:

1:00 – Taylor’s journey from recruiting to social media and entrepreneurship

2:30 – The messy beginnings of Sweet Potato Social and SoundBytes

4:30 – How a last-ditch pivot turned into a thriving membership

6:45 – Letting go of perfection and learning by doing

9:10 – The Reel that landed Elizabeth real sales (without going viral)

12:10 – Why community and the right people matter for entrepreneurs

16:30 – Simple tips for organizing your phone photos and B-roll

22:30 – Taylor’s biggest lesson: don’t let self-doubt get in your way

24:50 – How Elevate’s energy and messaging converted a first-time attendee

27:40 – Celebrating others and attracting the life and business you want

38:00 – Letting go of timelines, loving your 40s, and embracing who you are