
2/04/2026
222: Why Instagram Isn’t the Business (And What Actually Is)
Welcome back to the Messy Success Podcast. This episode is a behind-the-scenes look at how Elizabeth is approaching visibility, community, and growth differently as she plans for the year ahead. Instead of chasing platforms or algorithms, she’s focused on building an ecosystem, one rooted in relationships, repeatable processes, and shared momentum.
Elizabeth shares why she’s experimenting with Substack, how the Creative Economy is evolving, and what recent results have reaffirmed for her about scaling a business sustainably. If you’ve been feeling the pressure of social media shifts or questioning where to put your energy, this conversation offers a grounded, real-world perspective. Listen in, take what resonates, and let this be an invitation to think bigger than any one platform.
SHOW NOTES:
01:05 Building economies, not just communities
02:10 Low capacity seasons and staying focused
06:20 How algorithms shape (and distract) us
10:30 Inside the Creative Economy experiment
18:40 Visibility that compounds through community
21:30 Repeatable systems vs one-time ideas
27:10 Why repetition is required for growth
30:00 An ecosystem beats one platform
35:10 Invitation to the Creative Economy
37:00 Elevate & Inspire Live event reminder
CONNECT WITH ELIZABETH:
Hang out on Instagram
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LINKS MENTIONED IN THIS EPISODE:
Join the waitlist for Elevate and become the next version of yourself
Take the Marketing Action Quiz
Free Conversation Starters Guide for your Facebook Group!
Join the 2026 Elevate & Inspire Waitlist