What if the reason your business feels heavy is not that you are not working enough, but that you are spending your energy in the wrong places? Elizabeth Henson, a community-based marketing strategist, speaker, and coach for creative entrepreneurs and small business owners, has been noticing something she calls the art of not working. The more she stays out of the weeds, meaning the busy work, the easier it is to make money and move the needle in her business.

In this solo episode, Elizabeth talks about how to make more money working less without letting the business fall apart. She is honest that work still has to happen. She records this podcast every week and loves it, and she has help with editing, uploading, and show notes. But she is not convinced that posting more or building another freebie is what her business needs right now. When she gets quiet during her CEO coffee hour, she can hear what the business truly needs instead of what her busywork brain wants to do. With so much of the behind-the-scenes work shifting because of AI, she believes it matters more than ever to be outward facing and let people experience you.

She also shares takeaways from a recent mastermind day with eight women. One theme in the room was doing more than selling, with business owners stuck creating offers, working on messaging, and trying to get everything right before they sell. Elizabeth explains why you do not need a perfect offer, why the only thing you need to be certain about in a service-based business is how you can help people, and how her signature program Elevate has run for three years without a full sales page. Then she gives you a simple way to prioritize your time as a business owner: what can you eliminate, what can you delegate, and what do you still need to do yourself.

Elizabeth also looks back on the years she spent rushing to her computer while working the hardest and making the least, and how she now builds her day around not rushing, including 30-minute buffers between calls. Whether you are just starting out or already running a profitable business, this conversation is a gentle invitation to audit your energy, your output, and the days your biggest wins happened. Press play and see if it lands for you.

SHOW NOTES:

02:14 A CEO coffee hour question

03:03 Why your busywork brain lies

05:31 A mastermind of eight women

08:30 Doing everything except selling

09:02 You don’t need a perfect offer

12:00 The program with no sales page

14:04 Eliminate, delegate, or still do

15:31 When rushing meant earning least

20:03 Audit your energy and output

21:01 What’s next: Q4 and 2027

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