In this special episode of the Messy Success Podcast, host Elizabeth Henson welcomes copywriter Jenny Roth. Jenny shares her inspiring journey into copywriting, the importance of email marketing, and how to build genuine connections with your audience. Elizabeth and Jenny discuss balancing motherhood and entrepreneurship, the significance of testing and data in email marketing, and practical tips for engaging your email list. Tune in to discover valuable insights on creating impactful email campaigns and fostering meaningful relationships with your subscribers.

SHOW NOTES:

4:30 – Jenny’s background and journey into copywriting

7:50 – Balancing motherhood and entrepreneurship

12:30 – The importance of testing in email marketing

15:00 – Building relationships through email marketing

18:45 – Example emails for relationship building

21:20 – The power of sharing client wins

24:00 – Jenny’s personal tips for email marketing

CONNECT WITH ELIZABETH:

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LINKS MENTIONED IN THIS EPISODE:

Free Email Marketing Strategy & Template Collection

Connect with Jenny on Instagram

Free Conversation Starters Guide for your Facebook Group!

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