If you’ve been posting content and getting no results, Elizabeth wants you to know something first: welcome to the club. Thirteen years into her business and well past six figures, she still has days where it feels like she’s talking to no one. In this episode of the Messy Success Podcast, she makes the case that “nothing is working” is usually the wrong conclusion, and the real issue is what you’re choosing to measure in the first place.

Elizabeth walks through why building trust on social media rarely looks like likes or comments. She shares a number that surprised even her own clients: when she taught them to look at Facebook group analytics, over 40% of members were actually seeing their posts, even when it felt like total silence. Compare that to the roughly 0-2% of Instagram followers who typically see a given post, and the picture starts to shift. The goal was never virality. It’s familiarity, built slowly, with the people who already raised their hand to pay attention.

From there, the conversation moves into what Elizabeth calls an algorithm-proof business, one built on a marketing ecosystem instead of a single platform. She talks candidly about diagnosing real problems in a business (is it a traffic issue, a messaging issue, an alignment issue) instead of assuming a new offer will magically fix things. She also makes the case for becoming the local authority in your own area, even as an online business owner, and why the entrepreneurs who actually make it are the ones committed to the process, not just the results.

Toward the end, Elizabeth shares an honest behind the scenes look at Hampton Roads Creative Network, the free local community she’s rebuilt post-pandemic, and a new directory site her friend Angie has been building for it. If you’ve ever wondered whether your content is actually working, or just felt like you’re shouting into the void, this episode will give you a completely different lens to look through. Hit play below and give yourself permission to measure your business differently.

SHOW NOTES:

00:00 Talking to no one, and that’s okay

02:00 What are you actually measuring?

04:30 The 40% nobody tells you about

07:00 Why she built an algorithm-proof business

09:30 The truth about overnight success

12:00 Are you solving a real problem?

15:00 Getting out of validation land

18:00 Become the local authority in your area

20:00 The seven day connection challenge

21:58 Behind the scenes: a new local project

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